WEALTHFRONT
BRANDING, WEB DESIGN, CAMPAIGN

Wealthfront Brand Refresh


Wealthfront is an automated investing service and an ecosystem of products designed to help you build wealth over time.

Wealthfront collaborated with Stink Studios to bring their brand's vision to life through a rearticulated brand strategy, visual identity, campaign, website, app icons, and social media toolkit that together reflect a more empathetic approach towards the purpose of building personal wealth.


︎ VISIT SITE


[1] Logo refresh and brand film footage



[2] Detailed brand buidelines



[3] Refreshed illustration style by Mikyung Lee



[4] Night and Day illustrations to reflect the time of day



[5] Refreshed website landing experience



[6] Icon design system



[7] Physical applications

CREDITS
Steven Olimpio Design Director
Priscilla Chong Designer
Ian Watt Editor
Sean Quinn Producer
Mikyung Lee Illustrator
Stink Studios Agency
Wealthfront Client

Case Studies

Esther is an Art Director, Brand Designer, and Illustrator living in Los Angeles with 7+ years of industry experience. Her craft is a reflection of her interdisciplinary training, founded in creative, original illustrations, and user-focused interface. She believes strong collaboration means having a comprehensive understanding of her teammates' roles, and striving to set up others for success.

She is always eager to learn from others, gain new perspectives, and deepen her skill set by tackling new challenges in design.



CURRENTLY

︎ Open for new opportunities 


PREVIOUSLY

Brand Design Lead at Stance Inc. 

Sr. Art Director at sweetgreen 

Sr. Art Director at Stink Studios 

UX Design Intern at Philips Lighting 

Design Contractor at IBM Learning 

Freelance Visual Designer for Restless Nites


CAPABILITIES

Art Direction
Brand Design
Identity
Illustration
Motion
UX/UI Design
Campaign
Marketing
CLIENTS

Stance Inc.
Nike
Wealthfront
Spotify
Google
Facebook
IBM
Netflix
Amazon
Strava
LACMA
Groundwork Industries
Picturestart
Get in touch ︎︎︎