STANCE INC.
BRANDING, WEB DESIGN, CAMPAIGN

Stance Brand Refresh


Stance Inc. is an apparel company specializing in first-layer comfort for the action sports and creative community. I was brought on as the Brand Design Lead and Art Director, to refresh the brand  across digital e-comm, social, retail, wholesale and international channels.

The rebrand encompassed reworking the wordmark and creating a new iconography system, type system, defining brand colors, art and motion direction, all delivered as detailed brand guidelines and toolkits built in figma.

[1] Brand campaign film




[2]OOH


[3] Icon design system


[4] Icons in use



[5] Refreshed ecomm experience


[6] Monthly Thrasher Print Ad placements



[7] Social design refresh




[8] Email design refresh


[9] Detailed brand guidelines and figma libraries

Case Studies

Esther is an Art Director, Brand Designer, and Illustrator living in Los Angeles with 7+ years of industry experience. Her craft is a reflection of her interdisciplinary training, founded in creative, original illustrations, and user-focused interface. She believes strong collaboration means having a comprehensive understanding of her teammates' roles, and striving to set up others for success.

She is always eager to learn from others, gain new perspectives, and deepen her skill set by tackling new challenges in design.



CURRENTLY

︎ Open for new opportunities 


PREVIOUSLY

Brand Design Lead at Stance Inc. 

Sr. Art Director at sweetgreen 

Sr. Art Director at Stink Studios 

UX Design Intern at Philips Lighting 

Design Contractor at IBM Learning 

Freelance Visual Designer for Restless Nites


CAPABILITIES

Art Direction
Brand Design
Identity
Illustration
Motion
UX/UI Design
Campaign
Marketing
CLIENTS

Stance Inc.
Nike
Wealthfront
Spotify
Google
Facebook
IBM
Netflix
Amazon
Strava
LACMA
Groundwork Industries
Picturestart
Get in touch ︎︎︎