SWEETGREEN
CAMPAIGN, ART DIRECTION, UI/UX
CAMPAIGN, ART DIRECTION, UI/UX
Sweetpass
Often being at the forefront of bringing food and tech together, sweetgreen wanted to bring a new kind of loyalty program for it’s avid customer base.
Sweetpass is a loyalty program built into the sweetgreen app where you can earn rewards, birthday treats, menu exclusives and more.
I worked closely with the product team to refine and inject the brand language into in-app experience, as well as defined the visual and art direction for the launch of the program.
FULL CASE STUDY COMING SOON.
Esther is an Art Director, Brand Designer, and Illustrator living in Los Angeles with 7+ years of industry experience. Her craft is a reflection of her interdisciplinary training, founded in creative, original illustrations, and user-focused interface. She believes strong collaboration means having a comprehensive understanding of her teammates' roles, and striving to set up others for success.
She is always eager to learn from others, gain new perspectives, and deepen her skill set by tackling new challenges in design.
CURRENTLY
︎ Open for new opportunities
PREVIOUSLY
Brand Design Lead at Stance Inc.
Sr. Art Director at sweetgreen
Sr. Art Director at Stink Studios
UX Design Intern at Philips Lighting
Design Contractor at IBM Learning
Freelance Visual Designer for Restless Nites
CAPABILITIES
Art Direction
Brand Design
Identity
Illustration
Motion
UX/UI Design
Campaign
Marketing
Art Direction
Brand Design
Identity
Illustration
Motion
UX/UI Design
Campaign
Marketing
CLIENTS
Stance Inc.
Nike
Wealthfront
Spotify
Google
Facebook
IBM
Netflix
Amazon
Strava
LACMA
Groundwork Industries
Picturestart
Stance Inc.
Nike
Wealthfront
Spotify
IBM
Netflix
Amazon
Strava
LACMA
Groundwork Industries
Picturestart