PICTURESTART
WEB DESIGN (UX, UI, MOTION)
WEB DESIGN (UX, UI, MOTION)
Picturestart.com
PICTURESTART is an independent media company founded in 2018 by Erik Feig, an executive and producer behind popular films The Twilight Saga, The Hunger Games series, La La Land, The Hurt Locker, and more. They came to Stink Studios to help extend their brand language by redesigning and rebuilding their website. The site needed to act as a platform to showcase previous and upcoming projects, attract investors, build excitement for fans, and ultimately express their brand ethos: Discovery of Voice.
︎ VISIT SITE
[1] Homepage load in inspired by film leaders
[2]
The site’s design and interactions took inspiration from archival film leaders, TV test patterns, and the iconic countdown that appears at the beginning of a film reel. The unique gridded navigation allows users to click on the colored panels bordering each page and move to that corresponding page. This results in an ever-changing nav that creates the feeling of exploration and makes the 4 paged site feel bigger than it is.
The site’s design and interactions took inspiration from archival film leaders, TV test patterns, and the iconic countdown that appears at the beginning of a film reel. The unique gridded navigation allows users to click on the colored panels bordering each page and move to that corresponding page. This results in an ever-changing nav that creates the feeling of exploration and makes the 4 paged site feel bigger than it is.
[3]
With the brand ethos and youth target audience in mind, we instilled discovery and fun throughout the site, with clever one-liner project descriptions, unexpected GIF hover states, a never-ending company manifesto, and showing the staff “glow-up” in their headshot photos.
With the brand ethos and youth target audience in mind, we instilled discovery and fun throughout the site, with clever one-liner project descriptions, unexpected GIF hover states, a never-ending company manifesto, and showing the staff “glow-up” in their headshot photos.
Esther is an Art Director, Brand Designer, and Illustrator living in Los Angeles with 7+ years of industry experience. Her craft is a reflection of her interdisciplinary training, founded in creative, original illustrations, and user-focused interface. She believes strong collaboration means having a comprehensive understanding of her teammates' roles, and striving to set up others for success.
She is always eager to learn from others, gain new perspectives, and deepen her skill set by tackling new challenges in design.
CURRENTLY
︎ Open for new opportunities
PREVIOUSLY
Brand Design Lead at Stance Inc.
Sr. Art Director at sweetgreen
Sr. Art Director at Stink Studios
UX Design Intern at Philips Lighting
Design Contractor at IBM Learning
Freelance Visual Designer for Restless Nites
CAPABILITIES
Art Direction
Brand Design
Identity
Illustration
Motion
UX/UI Design
Campaign
Marketing
Art Direction
Brand Design
Identity
Illustration
Motion
UX/UI Design
Campaign
Marketing
CLIENTS
Stance Inc.
Nike
Wealthfront
Spotify
Google
Facebook
IBM
Netflix
Amazon
Strava
LACMA
Groundwork Industries
Picturestart
Stance Inc.
Nike
Wealthfront
Spotify
IBM
Netflix
Amazon
Strava
LACMA
Groundwork Industries
Picturestart