SPOTIFY
2020
WEBSITE (UX, UI)
The Ultimate Love Experience
To help promote Spotify’s new Duo subscription plan, we partnered with their in-house team to create the Ultimate Love Experience: a site that generates a custom playlist and cover art based on your relationship and musical taste.
We worked in close collaboration with the Spotify team, taking their original concept and fleshing out the UX and UI of the site, as well as concepting and creating the nine customizable album covers. The site design is clean and minimal, with humor and irreverence in the copy and imagery of the album covers, inspired by romance tropes and cover art clichés.
With the help of machine learning, visitors can upload a photo of themselves and their partner to be seamlessly added into their selected cover. Each cover is constructed from multiple layers in canvas with configured blend modes, filters, and textures per album.
With nine album covers and nine typefaces to choose from, the outputs span a wide range of results to fit any relationship. Whether it’s a friendship worth cherry-shing or a romance that’s cheesier than fondue, we got you covered.
A year later, DLS became viral on TikTok and generated:
● 2.8M views on the hashtag #duolovesongs on TikTok
● This video alone got 240k likes and this one 234k likes on TikTok
● 5.1m page views
● Visitors from 193 countries
︎ VISIT SITE
[1] Desktop landing and mobile question example
[2] 9 Album covers and type options to choose from
[3] Adding your face to the album cover and select a font
[4] Customized album cover, share assets, and generated spotify playlist
Esther is an Art Director, Brand Designer, and Illustrator living in Los Angeles with 7+ years of industry experience. Her craft is a reflection of her interdisciplinary training, founded in creative, original illustrations, and user-focused interface. She believes strong collaboration means having a comprehensive understanding of her teammates' roles, and striving to set up others for success.
She is always eager to learn from others, gain new perspectives, and deepen her skill set by tackling new challenges in design.
CURRENTLY
︎ Open for new opportunities
PREVIOUSLY
Brand Design Lead at Stance Inc.
Sr. Art Director at sweetgreen
Sr. Art Director at Stink Studios
UX Design Intern at Philips Lighting
Design Contractor at IBM Learning
Freelance Visual Designer for Restless Nites
CAPABILITIES
Art Direction
Brand Design
Identity
Illustration
Motion
UX/UI Design
Campaign
Marketing
Art Direction
Brand Design
Identity
Illustration
Motion
UX/UI Design
Campaign
Marketing
CLIENTS
Stance Inc.
Nike
Wealthfront
Spotify
Google
Facebook
IBM
Netflix
Amazon
Strava
LACMA
Groundwork Industries
Picturestart
Stance Inc.
Nike
Wealthfront
Spotify
IBM
Netflix
Amazon
Strava
LACMA
Groundwork Industries
Picturestart