https://esther-park.com Esther Park Tue, 11 Feb 2025 23:03:27 +0000 https://esther-park.com en https://esther-park.com/Header Tue, 18 Aug 2020 22:32:01 +0000 Esther Park https://esther-park.com/Header <img width="240" height="234" width_o="240" height_o="234" data-src="https://freight.cargo.site/t/original/i/74d5ba4783ab1a84c83fcd7525fc524a59666a72b8546e0b0a6b65be69dce816/name.png" data-mid="132884820" border="0" data-scale="6" data-no-zoom data-draggable data-icon-mode src="https://freight.cargo.site/w/240/i/74d5ba4783ab1a84c83fcd7525fc524a59666a72b8546e0b0a6b65be69dce816/name.png" /> Art Director &amp; Brand Designer https://esther-park.com/Misc Tue, 07 Apr 2020 00:01:40 +0000 Esther Park https://esther-park.com/Misc <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/5ea0b34dd7649b3fda159effb814efec321c5709b6f6f33bb108eff8304d7c9f/aapi-1.jpg" data-mid="226491338" border="0" alt="AAPI Month Custom Type" data-caption="AAPI Month Custom Type" src="https://freight.cargo.site/w/1000/i/5ea0b34dd7649b3fda159effb814efec321c5709b6f6f33bb108eff8304d7c9f/aapi-1.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3ea6bb3606ad32436131c74d581b66f7d4726f4a943c0302f7c0ac936de7674a/sickofme.png" data-mid="80264165" border="0" alt="Single Artwork for Stay South" data-caption="Single Artwork for Stay South" src="https://freight.cargo.site/w/1000/i/3ea6bb3606ad32436131c74d581b66f7d4726f4a943c0302f7c0ac936de7674a/sickofme.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/dac1b7763b5b92d7ee0c5bd8964711d819e065c9866bc87807ce12c0467c30ad/apa-visionairies.gif" data-mid="226491449" border="0" alt="APA Visionaries logo pitch" data-caption="APA Visionaries logo pitch" src="https://freight.cargo.site/w/800/i/dac1b7763b5b92d7ee0c5bd8964711d819e065c9866bc87807ce12c0467c30ad/apa-visionairies.gif" /> <img width="2153" height="2845" width_o="2153" height_o="2845" data-src="https://freight.cargo.site/t/original/i/ef35a9b2c028485f11f87219600abc37ac3c907d7c1273fa039a9e973f60fe1e/haunt-pot-vertical-blank.jpg" data-mid="226446958" border="0" src="https://freight.cargo.site/w/1000/i/ef35a9b2c028485f11f87219600abc37ac3c907d7c1273fa039a9e973f60fe1e/haunt-pot-vertical-blank.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/e46331d0dcb68a1709e46b23edcd71b0552da3ea4726b0b20efb69694d4988f9/rhythm-section-motion.gif" data-mid="226446794" border="0" src="https://freight.cargo.site/w/800/i/e46331d0dcb68a1709e46b23edcd71b0552da3ea4726b0b20efb69694d4988f9/rhythm-section-motion.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2abc170bdcb5dac2aa7146f2209182a37a0be1f037229a42d3480820035bf6f9/profile-pics-03.png" data-mid="226446909" border="0" src="https://freight.cargo.site/w/1000/i/2abc170bdcb5dac2aa7146f2209182a37a0be1f037229a42d3480820035bf6f9/profile-pics-03.png" /> <img width="641" height="639" width_o="641" height_o="639" data-src="https://freight.cargo.site/t/original/i/04e1283bf4e0266456f2757755ef7709c5143afa7d3a690e9eba5fabf925bb9b/pasted-image.png" data-mid="226491339" border="0" src="https://freight.cargo.site/w/641/i/04e1283bf4e0266456f2757755ef7709c5143afa7d3a690e9eba5fabf925bb9b/pasted-image.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/32cb753fb84449f44628cc34933ff1f5aff867864f6a81761e42ed3a5771cd62/ces-2021.gif" data-mid="226491454" border="0" src="https://freight.cargo.site/w/800/i/32cb753fb84449f44628cc34933ff1f5aff867864f6a81761e42ed3a5771cd62/ces-2021.gif" /> <img width="2007" height="2007" width_o="2007" height_o="2007" data-src="https://freight.cargo.site/t/original/i/6f3be2c145ba0c493a38e1a68410a06134adc9e517fe64269ea0f6132a2f1c43/hotpot-yod-1.png" data-mid="226446817" border="0" src="https://freight.cargo.site/w/1000/i/6f3be2c145ba0c493a38e1a68410a06134adc9e517fe64269ea0f6132a2f1c43/hotpot-yod-1.png" /> <img width="4500" height="4501" width_o="4500" height_o="4501" data-src="https://freight.cargo.site/t/original/i/fd4b3c333ef7b2c02957364ae9b4be40b49cdf44cec4e8765b432aab3cd46830/Wheel-Huggers-Final-09.png" data-mid="226491341" border="0" src="https://freight.cargo.site/w/1000/i/fd4b3c333ef7b2c02957364ae9b4be40b49cdf44cec4e8765b432aab3cd46830/Wheel-Huggers-Final-09.png" /> <img width="1959" height="1959" width_o="1959" height_o="1959" data-src="https://freight.cargo.site/t/original/i/4e7d94fb579532ddfc8878e8188611344ab22287caab938fff7703fb2f4ae74d/tiny-hat-skater.jpg" data-mid="80265064" border="0" src="https://freight.cargo.site/w/1000/i/4e7d94fb579532ddfc8878e8188611344ab22287caab938fff7703fb2f4ae74d/tiny-hat-skater.jpg" /> <img width="1591" height="1591" width_o="1591" height_o="1591" data-src="https://freight.cargo.site/t/original/i/55355781282416fa614d410796cbcdaa1dccd2c6b6d5d0f541b16560f58e0cca/IMG_0026.GIF" data-mid="80323100" border="0" src="https://freight.cargo.site/w/1000/i/55355781282416fa614d410796cbcdaa1dccd2c6b6d5d0f541b16560f58e0cca/IMG_0026.GIF" /> <img width="1650" height="1650" width_o="1650" height_o="1650" data-src="https://freight.cargo.site/t/original/i/207f10ce91f927e74676a5c465fd06244a9ac1c72c2bb4fa42aa5f66fd16d8ae/Untitled_Artwork-10.jpg" data-mid="80265449" border="0" src="https://freight.cargo.site/w/1000/i/207f10ce91f927e74676a5c465fd06244a9ac1c72c2bb4fa42aa5f66fd16d8ae/Untitled_Artwork-10.jpg" /> <img width="500" height="889" width_o="500" height_o="889" data-src="https://freight.cargo.site/t/original/i/36e9f5fbf8a72d9fdd89009aadb55d70ed92c1b043feefd4bdccfbe5d4ae2d8a/DIRECTION_2_TRAVEL_COMPILED_1.gif" data-mid="80265797" border="0" src="https://freight.cargo.site/w/500/i/36e9f5fbf8a72d9fdd89009aadb55d70ed92c1b043feefd4bdccfbe5d4ae2d8a/DIRECTION_2_TRAVEL_COMPILED_1.gif" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/fe7a088f0aacaae2edc3835d3cf94de1050d6f246a31d1c3556c43b0fec1b1d0/Untitled_Artwork-12.jpg" data-mid="80265588" border="0" src="https://freight.cargo.site/w/1000/i/fe7a088f0aacaae2edc3835d3cf94de1050d6f246a31d1c3556c43b0fec1b1d0/Untitled_Artwork-12.jpg" /> Back to Top ︎ https://esther-park.com/Stance-Brand-Refresh Mon, 10 Feb 2025 18:34:29 +0000 Esther Park https://esther-park.com/Stance-Brand-Refresh STANCE INC. BRANDING, WEB DESIGN, CAMPAIGN Stance Brand RefreshStance Inc. is an apparel company specializing in first-layer comfort for the action sports and creative community. I was brought on as the Brand Design Lead and Art Director, to refresh the brand&nbsp; across digital e-comm, social, retail, wholesale and international channels. The rebrand encompassed reworking the wordmark and creating a new iconography system, type system, defining brand colors, art and motion direction, all delivered as detailed brand guidelines and toolkits built in figma. [1] Brand campaign film <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ab793eaaae67224344f0bf95d27cd1f3dad19ba6381eb2aedb7b41e0871116b/OOH.png" data-mid="226910264" border="0" src="https://freight.cargo.site/w/1000/i/0ab793eaaae67224344f0bf95d27cd1f3dad19ba6381eb2aedb7b41e0871116b/OOH.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/41f68da6711c32487d614d9d1c975e61e45173bd4ac8a4bd06cd6434a98fa310/wild-postings.png" data-mid="226910266" border="0" src="https://freight.cargo.site/w/1000/i/41f68da6711c32487d614d9d1c975e61e45173bd4ac8a4bd06cd6434a98fa310/wild-postings.png" /> [2]OOH [3]&nbsp;Icon design system <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3371cd46e8ad70d156d3b2ee8f67f2570de1290e5bcf638d5a85f28423f72587/icons-in-use.png" data-mid="226910247" border="0" src="https://freight.cargo.site/w/1000/i/3371cd46e8ad70d156d3b2ee8f67f2570de1290e5bcf638d5a85f28423f72587/icons-in-use.png" /> [4] Icons in use <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21def105d0be670fc2167131cb0766e9f9408135bc7ffce2ec1bbc039f1c254f/web.png" data-mid="226910265" border="0" src="https://freight.cargo.site/w/1000/i/21def105d0be670fc2167131cb0766e9f9408135bc7ffce2ec1bbc039f1c254f/web.png" />[5] Refreshed ecomm experience <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0e497f369ae9651bf6f81d70be4ac2f92fb8cbb829041aac14152fb1ca8d1374/thrasher_ads.gif" data-mid="226911029" border="0" src="https://freight.cargo.site/w/1000/i/0e497f369ae9651bf6f81d70be4ac2f92fb8cbb829041aac14152fb1ca8d1374/thrasher_ads.gif" />[6] Monthly Thrasher Print Ad placements <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b1ff8ba0db4999d6d003f6b9e53432ec7b03fab69dedee74d65f189e3cb71a50/social.png" data-mid="226911026" border="0" src="https://freight.cargo.site/w/1000/i/b1ff8ba0db4999d6d003f6b9e53432ec7b03fab69dedee74d65f189e3cb71a50/social.png" /> [7] Social design refresh <img width="1920" height="1097" width_o="1920" height_o="1097" data-src="https://freight.cargo.site/t/original/i/5428012fc72b9fce91af9f8938c62821eab8ed263fff2a83e2e7a61f9b3c66f0/emails.png" data-mid="226910268" border="0" src="https://freight.cargo.site/w/1000/i/5428012fc72b9fce91af9f8938c62821eab8ed263fff2a83e2e7a61f9b3c66f0/emails.png" />[8] Email design refresh <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cb7678bf7630267efbcefb54e01823f1ec65617bba9476c08a82888f982b5ce9/brand-guidelines.png" data-mid="226910252" border="0" src="https://freight.cargo.site/w/1000/i/cb7678bf7630267efbcefb54e01823f1ec65617bba9476c08a82888f982b5ce9/brand-guidelines.png" />[9] Detailed brand guidelines and figma libraries https://esther-park.com/Stance-Product-Launches Tue, 11 Feb 2025 23:03:27 +0000 Esther Park https://esther-park.com/Stance-Product-Launches STANCE INC. ART DIRECTION, DESIGN Stance Product LaunchesStance Inc. is an apparel company specializing in first-layer comfort for the action sports and creative community. I was brought on as the Brand Design Lead and Art Director to lead the production of creative marketing assets for seasonal product launches and brand partnerships. FULL CASE STUDY COMING SOON. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e034a474ee56977a27b1eb6ee7f38995f56c333d5ef23f2f6e1b71baaa26d8d/stance-nora.jpg" data-mid="226446035" border="0" src="https://freight.cargo.site/w/1000/i/5e034a474ee56977a27b1eb6ee7f38995f56c333d5ef23f2f6e1b71baaa26d8d/stance-nora.jpg" /> https://esther-park.com/Sweetpass Tue, 11 Feb 2025 22:37:12 +0000 Esther Park https://esther-park.com/Sweetpass SWEETGREEN CAMPAIGN, ART DIRECTION, UI/UX SweetpassOften being at the forefront of bringing food and tech together, sweetgreen wanted to bring a new kind of loyalty program for it’s avid customer base. Sweetpass is a loyalty program built into the sweetgreen app where you can earn rewards, birthday treats, menu exclusives and more.&nbsp; I worked closely with the product team to refine and inject the brand language into in-app experience, as well as defined the visual and art direction for the launch of the program.&nbsp; FULL CASE STUDY COMING SOON. https://esther-park.com/Wealthfront Mon, 23 Aug 2021 23:59:25 +0000 Esther Park https://esther-park.com/Wealthfront WEALTHFRONT BRANDING, WEB DESIGN, CAMPAIGN Wealthfront Brand RefreshWealthfront is an automated investing service and an ecosystem of products designed to help you build wealth over time. Wealthfront collaborated with Stink Studios to bring their brand's vision to life through a rearticulated brand strategy, visual identity, campaign, website, app icons, and social media toolkit that together reflect a more empathetic approach towards the purpose of building personal wealth. ︎ VISIT SITE [1] Logo refresh and brand film footage <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/325fc19be72cf99c8ee757d36e5eb8f27dcce5c8a58dfbdd405b502093dffbb5/WF-05.png" data-mid="117176288" border="0" src="https://freight.cargo.site/w/1000/i/325fc19be72cf99c8ee757d36e5eb8f27dcce5c8a58dfbdd405b502093dffbb5/WF-05.png" /> [2] Detailed brand buidelines <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/49fb926c2c152d468316e1fbdb0ee2ec6c8c006ef4617027b30cbf0eb95d3dae/WF-07.png" data-mid="117176285" border="0" src="https://freight.cargo.site/w/1000/i/49fb926c2c152d468316e1fbdb0ee2ec6c8c006ef4617027b30cbf0eb95d3dae/WF-07.png" /> [3] Refreshed illustration style by Mikyung Lee [4] Night and Day illustrations to reflect the time of day [5] Refreshed website landing experience [6] Icon design system <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6f7c82b20e3efbcc34af1e48c8e67e68a46b5be3d245750a26f77a3860b74dcb/WF-01.jpeg" data-mid="117176287" border="0" src="https://freight.cargo.site/w/1000/i/6f7c82b20e3efbcc34af1e48c8e67e68a46b5be3d245750a26f77a3860b74dcb/WF-01.jpeg" />[7]&nbsp;Physical applications CREDITS Steven Olimpio Design Director Priscilla Chong Designer Ian Watt Editor Sean Quinn Producer Mikyung Lee Illustrator Stink Studios Agency Wealthfront Client https://esther-park.com/PICTURESTART-COM Tue, 28 Jul 2020 16:33:17 +0000 Esther Park https://esther-park.com/PICTURESTART-COM PICTURESTART WEB DESIGN (UX, UI, MOTION) Picturestart.comPICTURESTART is an independent media company founded in 2018 by Erik Feig, an executive and producer behind popular films The Twilight Saga, The Hunger Games series, La La Land, The Hurt Locker, and more. They came to Stink Studios to help extend their brand language by redesigning and rebuilding their website. The site needed to act as a platform to showcase previous and upcoming projects, attract investors, build excitement for fans, and ultimately express their brand ethos: Discovery of Voice. ︎ VISIT SITE [1] Homepage load in inspired by film leaders [2] The site’s design and interactions took inspiration from archival film leaders, TV test patterns, and the iconic countdown that appears at the beginning of a film reel. The unique gridded navigation allows users to click on the colored panels bordering each page and move to that corresponding page. This results in an ever-changing nav that creates the feeling of exploration and makes the 4 paged site feel bigger than it is. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc6729f0e5c83e6755b23bd87d5983534a327c5a7c11d88c24a9578937751500/pages-color-grid.001.jpeg" data-mid="78579802" border="0" src="https://freight.cargo.site/w/1000/i/fc6729f0e5c83e6755b23bd87d5983534a327c5a7c11d88c24a9578937751500/pages-color-grid.001.jpeg" />[3] With the brand ethos and youth target audience in mind, we instilled discovery and fun throughout the site, with clever one-liner project descriptions, unexpected GIF hover states, a never-ending company manifesto, and showing the staff “glow-up” in their headshot photos. https://esther-park.com/Get-There-With-Serra Tue, 28 Jul 2020 16:33:17 +0000 Esther Park https://esther-park.com/Get-There-With-Serra GROUNDWORK INDUSTRIES CAMPAIGN,ART DIRECTION Get There With Serra With the opening of a new store in Los Angeles, Portland-based cannabis company Groundwork Industries came to Stink Studios for a campaign that would build brand-awareness in a new market. The result was an omni-channel brand campaign spanning across print, OOH, cinema, digital, and social, all leading up to the 2020 Serra store opening. We took the brand tagline, Feel All the Feelings, and created a campaign with surreal visuals that interpreted the six product feelings: Happiness, Relaxation, Focus, Energy, Creativity, and Relief. We partnered with prop stylist Todd Davis to build out our concepts, and with photographer/videographer Luca Venter to capture the scenes. The campaign positions and introduces Serra as a quality-focused, tasteful, and modern brand that stands out in a competitive and saturated cannabis market. ︎ VISIT THE STORE [1] Cinema ad <img width="2397" height="1442" width_o="2397" height_o="1442" data-src="https://freight.cargo.site/t/original/i/03cc7d2a9e66f1131380fdee5e7d78ff730f6e41b47134b3ae1ae364cd235dd9/DSCF1719.png" data-mid="78577596" border="0" src="https://freight.cargo.site/w/1000/i/03cc7d2a9e66f1131380fdee5e7d78ff730f6e41b47134b3ae1ae364cd235dd9/DSCF1719.png" /> [2] Wildposting poster series [3] Compilation of moving visuals <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b7d48cbb6b1e9bf804b49d9c81c1a2cc3b8ccd727b4940117dcbc595e49c2167/social-1.png" data-mid="78577594" border="0" src="https://freight.cargo.site/w/1000/i/b7d48cbb6b1e9bf804b49d9c81c1a2cc3b8ccd727b4940117dcbc595e49c2167/social-1.png" /> [4] Social story posts <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6db64fe7226e8fc5b4f440286b541956ffdfb0be4bd2cddcfcc4fc3f0a0c8d0a/Letter-Magazine-Mockup---Free-Version.png" data-mid="78577597" border="0" src="https://freight.cargo.site/w/1000/i/6db64fe7226e8fc5b4f440286b541956ffdfb0be4bd2cddcfcc4fc3f0a0c8d0a/Letter-Magazine-Mockup---Free-Version.png" /> [5] Print ad <img width="706" height="706" width_o="706" height_o="706" data-src="https://freight.cargo.site/t/original/i/26bd35f9b955f223f3ccef4ecfce948f42fd76f8238390971ae91646dfb5f6f2/serra-bts-4.png" data-mid="80352202" border="0" src="https://freight.cargo.site/w/706/i/26bd35f9b955f223f3ccef4ecfce948f42fd76f8238390971ae91646dfb5f6f2/serra-bts-4.png" /> <img width="706" height="706" width_o="706" height_o="706" data-src="https://freight.cargo.site/t/original/i/c56ebe12b7134a4b1cbf5ffc32d8e6fcc28012a5cb836d69a20ce088b39f607a/serra-bts-1.png" data-mid="80352199" border="0" src="https://freight.cargo.site/w/706/i/c56ebe12b7134a4b1cbf5ffc32d8e6fcc28012a5cb836d69a20ce088b39f607a/serra-bts-1.png" /> <img width="706" height="706" width_o="706" height_o="706" data-src="https://freight.cargo.site/t/original/i/c0b3dd4a921ed5541aa5fd34aff002b54096fc071ad7aa1e86d5c0759fae6dad/serra-bts-2.png" data-mid="80352200" border="0" src="https://freight.cargo.site/w/706/i/c0b3dd4a921ed5541aa5fd34aff002b54096fc071ad7aa1e86d5c0759fae6dad/serra-bts-2.png" /> <img width="706" height="706" width_o="706" height_o="706" data-src="https://freight.cargo.site/t/original/i/65a4d364d555cb5862ad637ac24477f1008dec2745dbc716bb82cf1da21e9d54/serra-bts-3.png" data-mid="80352201" border="0" src="https://freight.cargo.site/w/706/i/65a4d364d555cb5862ad637ac24477f1008dec2745dbc716bb82cf1da21e9d54/serra-bts-3.png" /> [6]&nbsp;Process: Behind the scenes photos